The Difference Between 'Raster' and 'Vector'
As a small business owner you may find yourself responsible for everything from ordering merchandise to creating social media posts....
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Meet Victoria, the face behind Vectoria Creative
Nice to meet you!
I'm a freelance graphic designer from Wasaga Beach, Canada. I specialize in helping small businesses and start ups reach their full potential with professional graphic design services such as web design and branding. 🇨🇦
I had my first encounter with graphic design in the early 00's when my brother installed a bootleg copy of Photoshop on the family computer. I was a preteen during the MySpace and Neopets era and obsessed over customizing my profile pages. This led me to picking up some HTML, basic design principles and making some pretty sweet photoshop edits.
I decided to follow my new found passion throughout high school, leading me to attend Durham College for Graphic Design in 2009. Since college, I've worked several graphic design gigs in the corporate world where I eventually got the entrepreneurial itch. At the start of 2023, I decided to pursue freelancing full time. I have since had the pleasure of working with many small business owners and cannot wait to see what the future has in store.
When I am not working, I enjoy spending time with my husband, Ryan, our daughter, Maisie and cat, Charles. I'm an outdoorsy gal who loves a good fresh air hike and the occasional camping trip in the summer. I have enjoyed playing sports my entire life. Hockey, Baseball and Snowboarding are the ones I've kept up with. I played Rugby from 14-24 but eventually hung up the cleats while I was still in one piece.
I love connecting with ncreatives, entrepreneurs and likeminded people. Feel free to drop me a line!
My Achievements ✨
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Logo design and rebrand for the largest rec hockey league in North America, the ASHL
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Logo designs for Canadian Forces Base Borden including the base sports team, the Borden Stars, all three mess halls and the Terra Theatre
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Doubled website views and Facebook page likes in under one year for the Borden Citizen organically with no paid advertisements or budget.
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Finalist in packaging design competition for Knorr SideKicks, with judges from Walmart Canada and Unilever
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First place in logo design, and first place in page layout design at the Society of Media, Arts and Design awards at Durham College
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Website design, e-mail marketing and social media content creation for the Canadian Armed Forces Day and Airshow.
Why ‘Vectoria’ instead of ‘Victoria’?
Vectoria is a play on my name and the word ‘Vector’.
When I first started sharing my art online, I was involved in a community of other graphic designers where the term ‘vector’ is commonplace. Once I moved into a freelancer role, I kept my nickname and decided to help educate my future clients about vector and raster art, since knowing so would serve them too!
So… what is a vector?
Simply put, a vector is a type of graphic that is infinitely scalable without resolution loss. In comparison, a raster image (for example, a photograph JPEG) can suffer resolution loss when scaled beyond its capacity resolution and eventually will look pixelated. A vector graphic will never pixelate no matter how large.
Your logo MUST be created as vector graphic. When hiring a designer, it's important to communicate your expectations on deliverables. Ensure they will include a vector format (.eps/.ai/.svg) in your final logo package, and if they can't, consider hiring someone else as they may not be up-to-date on industry standards. Many new designers work in Procreate or Photoshop, raster based software, and won't be able to deliver a vector file.
FAQs
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So, how does Social Media Management work?Each month I will send you a content plan. Once reviewed and approved by you, I design the content and write captions and hashtags. I send the proofs to you for your seal of approval before posting on your behalf. I do everything so it's off your plate completely! You can also decide if you want to add on 'community management' whereby I reply to comments, engage with other accounts and reply or field DMs. Each social media management package is built for the individual client. Prices depend on frequency of posts, add-ons like story sharing and community management, and various other factors. Social Media Management plans are billed monthly. Please reach out for a custom quote.
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What platforms can you manage?Currently I can manage Instagram, Facebook, LinkedIn, Twitter, TikTok and Pinterest.
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Do you post for me?Yes! We post everything for you so you don't need to worry. You will see a proof before each post goes live.
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Do you respond to comments and DMs?Responding to comments and DMs falls under 'Community Management' and is available to add onto any social media management packages. We will have a FAQ document I work from for answering common question and will come up with a system for fielding leads to you.
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Do I have to design and come up with content ideas?Nope! I handle everything! I plan your month, design, and post. There's nothing left for you to do other than monitor DMs and comments. I can also add a 'community management' service which would include replying to comments, engaging with other accounts and answering/fielding DMs.
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Can you create the social media profiles for me?Absolutely, we can get you up and running if you are unsure or simply don’t have the time. During our discovery call, we will discuss which platforms are best suited for you and who will set them up.
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Can I still post something myself?Yes! You can absolutely share anything that you want, especially on stories. We really encourage collaboration. We do ask that you check the schedule before posting to ensure you don't accidentally post too soon before or after a post I had planned.
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Can you create and manage my ads?No, my social media management packages do not include the design and creation of ads. I encourage you to seek out a professional who is experienced with social media advertising so they can help ensure you are getting the best possible results out of your ad spend. Note: I am able to 'boost' a post we've already created and we can discuss this on an as needed basis.
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What do I need to have ready before we start?Please start gathering any images and copy/information you may need to supply before we start your project. This will be required by our agreed upon start date. Any delays in the deliverables could result in a rescheduling fee.
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What if I am not happy with my logo after going through our revisions?If you are still not happy after two rounds of refinement, we will continue the process at my hourly rate. Although it is worth noting that this has yet to happen as I do my due diligence before starting a project to ensure we will be a good fit, and take the time to get to know your brand and target audience.
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Can you print my stationery for me? I.e Business Cards, etc.Yes, I can take over the printing portion of the project. I have vetted relationships with local printers and online retailers to ensure your print job is top notch. Printing is arranged on a project-to-project basis.
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What's the difference between a logo and branding identity?A logo is a recognizable symbol that represents a business. A brand is the idea and image people have about your business. The 'brand identity' often refers to the stylistic elements in which make up a brand like the consistent use of colours, fonts, imagery style, iconography, etc.
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Do I have to pay a deposit?Yes - I take a 40% deposit before starting any project. This deposit books you into my calendar to guarantee your project time.
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Can I get a refund on my initial deposit?I will evaluate every situation on an individual basis, however deposits are non-refundable. When you book with me, I reserve your project's spot in my calendar and scheduling ahead of time allows me to give your project the full dedication it deserves. As a result, I sometimes have to turn away clients for your reserved time slot to ensure the steady flow of work.
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How are your websites created?Websites I create are built on Squarespace or Wix. They're both great solutions for small business owners that need the flexibility to edit and add to their website without hiring out each time. These platforms also give me the ability to create stunning website in a quicker time frame which saves you money. We will discuss the best choice for you during our discovery call.
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Do you write the copy for my website?Before we begin on your project, I send you a questionnaire that helps me write content and copy for your website. I ask that you answer with as much detail as possible to enable me to get the full picture of your business. I welcome any submissions for specific copy requests -- it is a very collaborative effort. We finalize everything through our two rounds of revisions to ensure it's perfect.
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Do I have to pay a deposit?Yes - I take a 40% deposit before starting any project. This deposit books you into my calendar to guarantee your project time.
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Can I get a refund on my initial deposit?I will evaluate every situation on an individual basis, however deposits are non-refundable. When you book with me, I reserve your project's spot in my calendar and scheduling ahead of time allows me to give your project the full dedication it deserves. As a result, I sometimes have to turn away clients for your reserved time slot to ensure the steady flow of work.
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What do I need to have ready before we start?You must have all website imagery, text requests, team biographies, photos, etc ready before your agreed upon start date. You must also have your questionnaire completed.
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What is a Domain? What is Web Hosting?A domain name is your website's name and what everyone will type to access your site, i.e www.vetoria.ca. You can purchase one through Squarespace, Wix or on a third party website like GoDaddy. Web Hosting is where your website lives online. This is included in the Squarespace and Wix plan.
Let's connect
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