About | Vectoria Creative

Meet Victoria, the face behind Vectoria Creative

Nice to meet you!

I'm a freelance graphic designer from Wasaga Beach, Canada. I specialize in helping small businesses and start ups reach their full potential with professional graphic design services such as web design and branding. 🇨🇦

I had my first encounter with graphic design in the early 00's when my brother installed a bootleg copy of Photoshop on the family computer. I was a preteen during the MySpace and Neopets era and obsessed over customizing my profile pages. This led me to picking up some HTML, basic design principles and making some pretty sweet photoshop edits.

I decided to follow my new found passion throughout high school, leading me to attend Durham College for Graphic Design in 2009. Since college, I've worked several graphic design gigs in the corporate world where I eventually got the entrepreneurial itch. At the start of 2023, I decided to pursue freelancing full time. I have since had the pleasure of working with many small business owners and cannot wait to see what the future has in store.

When I am not working, I enjoy spending time with my husband, Ryan, our daughter, Maisie and cat, Charles. I'm an outdoorsy gal who loves a good fresh air hike and the occasional camping trip in the summer. I have enjoyed playing sports my entire life. Hockey, Baseball and Snowboarding are the ones I've kept up with. I played Rugby from 14-24 but eventually hung up the cleats while I was still in one piece.

I love connecting with ncreatives, entrepreneurs and likeminded people. Feel free to drop me a line!

My Achievements ✨

Logo design and rebrand for the largest rec hockey league in North America, the ASHL
Logo designs for Canadian Forces Base Borden including the base sports team, the Borden Stars, all three mess halls and the Terra Theatre
Doubled website views and Facebook page likes in under one year for the Borden Citizen organically with no paid advertisements or budget.

Finalist in packaging design competition for Knorr SideKicks, with judges from Walmart Canada and Unilever
First place in logo design, and first place in page layout design at the Society of Media, Arts and Design awards at Durham College
Website design, e-mail marketing and social media content creation for the Canadian Armed Forces Day and Airshow.

Why ‘Vectoria’ instead of ‘Victoria’?

Vectoria is a play on my name and the word ‘Vector’.

When I first started sharing my art online, I was involved in a community of other graphic designers where the term ‘vector’ is commonplace. Once I moved into a freelancer role, I kept my nickname and decided to help educate my future clients about vector and raster art, since knowing so would serve them too!

So… what is a vector?

Simply put, a vector is a type of graphic that is infinitely scalable without resolution loss. In comparison, a raster image (for example, a photograph JPEG) can suffer resolution loss when scaled beyond its capacity resolution and eventually will look pixelated. A vector graphic will never pixelate no matter how large.

Your logo MUST be created as vector graphic. When hiring a designer, it's important to communicate your expectations on deliverables. Ensure they will include a vector format (.eps/.ai/.svg) in your final logo package, and if they can't, consider hiring someone else as they may not be up-to-date on industry standards. Many new designers work in Procreate or Photoshop, raster based software, and won't be able to deliver a vector file.