What do I need to have ready before we start?

Please start gathering any images and copy/information you may need to supply before we start your project. This will be required by our agreed upon start date. Any delays in the deliverables could result in a rescheduling fee.

What if I am not happy with my logo after going through our revisions?

If you are still not happy after two rounds of refinement, we will continue the process at my hourly rate. Although it is worth noting that this has yet to happen as I do my due diligence before starting a project to ensure we will be a good fit, and take the time to get to know your brand and target audience.

Can you print my stationery for me? I.e Business Cards, etc.

Yes, I can take over the printing portion of the project. I have vetted relationships with local printers and online retailers to ensure your print job is top notch. Printing is arranged on a project-to-project basis.

What's the difference between a logo and branding identity?

A logo is a recognizable symbol that represents a business. A brand is the idea and image people have about your business. The 'brand identity' often refers to the stylistic elements in which make up a brand like the consistent use of colours, fonts, imagery style, iconography, etc.

Do I have to pay a deposit?

Yes - I take a 40% deposit before starting any project. This deposit books you into my calendar to guarantee your project time.

Can I get a refund on my initial deposit?

I will evaluate every situation on an individual basis, however deposits are non-refundable. When you book with me, I reserve your project's spot in my calendar and scheduling ahead of time allows me to give your project the full dedication it deserves. As a result, I sometimes have to turn away clients for your reserved time slot to ensure the steady flow of work.

Meet Victoria Delaplante – Your Local Graphic Designer in Wasaga Beach

Meet Victoria, the face behind Vectoria Creative

Nice to meet you!

I’m a freelance graphic designer based in Wasaga Beach, Canada, specializing in branding and web design for small businesses and startups. I work with business owners who are ready to move beyond DIY design and build a brand that actually supports their growth.

My first introduction to graphic design goes back to the early 2000s, when my brother installed a very unofficial copy of Photoshop on the family computer. I was a preteen deep in the MySpace and Neopets era, completely obsessed with customizing profile pages. That curiosity quickly turned into learning basic HTML, experimenting with design principles and creating far too many Photoshop edits for fun.

That early obsession followed me through high school and led me to study Graphic Design at Durham College in 2009, where I graduated at the top of my class. After college, I spent years working in corporate design roles, gaining experience across branding, print and digital. Eventually, the entrepreneurial itch became impossible to ignore. In 2023, I took the leap and took Vectoria Creative full time.

Today, I work closely with business owners across Canada and North America. I value thoughtful design, clear process and work that feels personal rather than mass produced.

Outside of work, I’m a proud mom to my daughter, Maisie, and a lifelong sports and outdoors lover. I grew up playing competitive sports, including rugby from age 14 to 24, before retiring while still mostly intact. These days, you’ll find me hiking, camping and playing baseball in the summer, snowboarding in the winter and fitting in a workout session a few times a week throughout the year.

I love connecting with creatives, entrepreneurs, and people building something meaningful. If that sounds like you, feel free to reach out and drop me a line!

My Achievements ✨

Young Business Person of the Year, Wasaga Beach Chamber of Commerce
Logo design and rebrand for the largest rec hockey league in North America, the ASHL
Logo designs for Canadian Forces Base Borden including the base sports team, the Borden Stars, all three mess halls and the Terra Theatre
Doubled website views and Facebook page likes in under one year for the Borden Citizen organically with no paid advertisements or budget.

Finalist in packaging design competition for Knorr SideKicks, with judges from Walmart Canada and Unilever
First place in logo design, and first place in page layout design at the Society of Media, Arts and Design awards at Durham College
Website design, e-mail marketing and social media content creation for the Canadian Armed Forces Day and Airshow.

Why ‘Vectoria’ instead of ‘Victoria’?

Vectoria is a play on my name and the word ‘Vector’.

When I first started sharing my art online, I was involved in a community of other graphic designers where the term ‘vector’ is commonplace. Once I moved into a freelancer role, I kept my nickname and decided to help educate my future clients about vector and raster art, since knowing so would serve them too!

So… what is a vector?

Simply put, a vector is a type of graphic that is infinitely scalable without resolution loss. In comparison, a raster image (for example, a photograph JPEG) can suffer resolution loss when scaled beyond its capacity resolution and eventually will look pixelated. A vector graphic will never pixelate no matter how large.

Your logo MUST be created as vector graphic. When hiring a designer, it's important to communicate your expectations on deliverables. Ensure they will include a vector format (.eps/.ai/.svg) in your final logo package, and if they can't, consider hiring someone else as they may not be up-to-date on industry standards. Many new designers work in Procreate or Photoshop, raster based software, and won't be able to deliver a vector file.