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Skin Care Logo and Brand Identity for Skin Discovery

Updated: Jun 14, 2023



Skin Discovery logo overlayed on a wall that has a couch in front of it with Christine sitting on it giving a big smile


Results-Driven Holistic Skin Care


Skin Discovery is a boutique spa and an online skin care shop located Barrie Ontario. Christine provides highly individualized skin care routines to her clients and sets them up with professional and well researched product to tackle your needs.

Christine had been using a logo she DIY'd when she started her business back in 2019. After a few years in business, she decided it was time to invest in her brand and contacted me to develop her a brand new logo and identity that she can use for the years to come as her business grows.



Before and After comparison of the old and new Skin Discovery Logo



With a vision for growth, it was crucial to create a logo that could adapt seamlessly to different contexts while remaining timeless and memorable.


Skin Care Logo and Brand Identity


Deliverables:

  • Main logo

  • Secondary logo

  • Logo icon

  • Colour Palette

  • Mockups

  • Business Card

  • Brand Imagery and Typography

  • Custom water coloured icons

To encapsulate the essence of Skin Discovery within a visual identity, I designed a logo that was friendly fresh and adaptable.


The main logo features an arch, symbolizing strength and support, two core values of Skin Discovery.

Skin Discovery Logo on a peach background

The secondary logo strips the logo down to just the text which is strong enough to stand on its own. Lastly, we adapted the logo into a brand mark which blends the arch shape and type into a simple, yet memorable 'SD' icon.


Skin Discovery Logo in peach on a green background with two smaller versions marked 'SD" below.



The Skin Discovery colour palette comprises of navy, sage green, soft pinks, and terracotta, which reflects the relaxed and calming tone while giving off an appealing and trustworthy aesthetic.

Skin Discovery brand colour palette: brown, navy blue, moss green, peach and light peach


The chosen typography, a dainty mixed weight sans serif, adds a touch of elegance and character, creating a memorable and distinctive look. The interplay between the logo's elements creates a harmonious balance, portraying the overall vibe of Skin Discovery as a trusted, knowledgeable friend who provides guidance and support throughout the skincare journey.


Mockup of Skin Discovery's website and font pairings

Flat lay scene of skin care products mocked up with the Skin Discovery Logo


Custom Water Coloured Icons


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