Updated: May 26
SS Woodburning is a custom wood-burning art brand founded by Samantha Stafford, a former rugby teammate of mine.
Samantha reached out to me to design a new logo for her brand, after gaining traction on social media with her premade and custom pieces.
Logo and submarks
Color palette development
Social media banners
Branding guide booklet
My logo design process always begins with traditional pen and ink sketches to explore various ideas and concepts. I experimented with many "S+S" combinations and eventually stumbled upon the idea of incorporating flames.
After several more sketches, the S+S Flame mark emerged as the standout concept.
I knew that any icon featuring 'SS' would need to be subtle and abstract, so as not to compete with the typographic SS in the name below.
The flame design was perfect because it provided a clever factor that could be noticed upon closer inspection. Overall, I'm pleased with the outcome, and Samantha was equally satisfied with the final result.
“Oh my gosh I friggen love it!!!! It’s exactly what I was picturing but waaay better! That is awesome thank you so much. I really love the extra stamp version because I was wanting to get one made! I really appreciate all the thought and effort you put in too, above and beyond for sure. Thanks so much again! ”