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Eye of the Boholder Branding

Updated: Dec 23, 2022

A few years ago at the start of the pandemic, I picked up an iPad and downloaded Procreate after being drawn in by all the videos I was seeing on social media. I quickly fell in love with the simplicity of the program and how it solved the one issue I hated about drawing with traditional pen and ink.... I can finally hit undo on a mistake! Without the worry of inking something I can't take back, I found myself able to draw with less pressure or stress. It became a hobby that I did when I needed to unwind of relax.

After a few years of drawing, I found myself with a collection of art that sat in my Procreate folder doing nothing. One day I came across a TikTok video that talked about selling digital and the passive income that comes with it. Intrigued by this idea, the Eye of the Boholder brand was born to enable me to sell my digital art.

The style of art was very boho and earthy, so the name I chose needed to reflect that. After a few weeks of brainstorming, the name finally came to me in the shower, as some of my best ideas do. It felt like a perfect fit so I proceeded to create a logo and branding to match.

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